On 31st May during the riots and looting in Los Angeles during the George Floyd protests, the HUF Worldwide store was looted and the iconic Haroshi Middle Finger centrepiece damaged.
In response to this HUF released a limited edition HUF x Haroshi Justice Tee with 100% of proceeds going to the Black Lives Matter movement.
HUF released the below statement on their Instagram:
The centerpiece of our LA store since the doors opened in 2015, the Haroshi Middle Finger has always stood as a symbol of “fuck you”. A “fuck you” to oppressors, to injustice, to violence, to racism, to authority, to inequality, and to anyone or anything working to divide or abuse our community.
A beautiful disaster this past weekend left the sculpture without its infamous finger, transforming its silhouette into that of a raised fist - a symbol of unity and justice - more relevant and powerful now than ever.
This HUF x Haroshi Justice tee is now available online this weekend only, with 100% of proceeds being donated to @blmlosangeles.
We appreciate everyone’s feedback and support on our previous posts as we continue the conversation on how to take action towards needed change. We hear you. Stronger Together. Love you all.
The tees sold out fast and as of Monday this week they were not far off reaching their target of $100,000 in sales. As well as the tee the brand auctioned off a Middle Finger Haroshi skateboard deck, signed by Haroshi himself. The deck is still available for auction on eBay with bids starting at $15,900.
A great effort from Keith Hufnagel's brand in these crazy times.